With the advancement in internet and communication, the world has turned into a global village and the era of digitalization has changed how we conduct or manage our business.
Business needs to keep up with the demands of their prospects by creating an online presence that will eventually get them more business.
According to the statistics, around 3 billion people are online so just imagine taping into this incredibly large market.
With so much competition in the market getting the right prospects to your business becomes tough. Business nowadays want to get more and more leads to boost their revenue and growth.
This is where lead generation strategies come into the picture.

Lead generation and why it is important

So what is lead generation?. Leads are potential customers who are interested in your products and services. They search the internet, offline channels to search for their needs. To capture these leads, businesses leverage many marketing tactics & strategies that will make the targeted user to either contact the business number or sign up through an online form, or just drop in the physical store.
Lead generation is very important for the growth of a business financially and professionally. It enables your business and your businesses’ website to create enormous traffic and this leads to more sales and higher conversion rates.With good lead generation traffic, you are creating a target group for every searcher who is actively using the internet to find a product or a service and to purchase it.

What are the benefits of Lead generation

Increase in Sales & Profit
Lead generation is a must in this competitive market to get an increase in sales or your products or services.

Get huge ROI
Lead generation contributes to a better Return on Investment. You pay only for the leads received which is minimal compared to offline marketing methods and hence generate huge ROI

Target niche customers
Lead generation allows you to target your desired customers at different demographic locations. Therefore you decide on where you think you might make more sales.

Costs less than traditional marketing methods
Since advertising is a requirement for a business to succeed, a business needs to go for the most convenient marketing strategy that will be cost-efficient and also better produce results. Lead generation is that option for a business.

Gone are the days when your customers would your business ad on local newspaper and give a call on your number to enquire about your business. The expansion of technology has led to a rise in various advertising and marketing platforms online.
Digital marketing is one of the best marketing strategies that businesses can adopt to generate leads. From selling on social media platforms like Facebook and Instagram to generating lead on search engines like Google, there are so many options to choose from – for lead generation marketing.

How to get leads with Digital marketing in 2020

Mobile responsive website
Your business website is your digital business card. It should reflect the same way on all the digital platform irrespective of the device. But if your website is not optimized for a smooth experience on the user’s smartphone, then there will be a problem. By having a smooth mobile responsive website and user-intent content, one can expect a potential customer to contact and do business. Also using CTA(call to action) features on your website to capture the leads.

Optimise for Search Engine
Organic search is one of the most valuable and cost-effective long-term lead generation strategies. By ranking on major search engines like Google and with smart SEO strategies put your webpage into the first search page of Google results and get potential leads. Rank your website for the right keywords that your potential customers are searching for.

Leverage social media channels
Social media marketing has immensely benefited many businesses. Also, there are many ways to generate leads using different social media channels like Facebook, Instagram & Twitter.
You can advertise your products and services on different social media websites such as Facebook Ads, Instagram Ads and Twitter Ads. Getting in touch with bloggers & influencers on social media also helps to promote your product that will only generate more leads and drive further traffic.

Reach to customer’s inbox
email marketing can be a very powerful tool when trying to reach prospects or upsell existing customers. Considered as a most effective strategy to move leads efficiently through the sales funnel and end as buyers. Email marketing is nothing but the way of sending commercial messages regarding offers, promotions, new arrivals, etc. to existing customers and fresh prospects can generate you potential leads.

Generate lead by Paid Ads
Pay per click is a way of using a search engine to advertise your business and reach out to the potential users. It is a paid advertisement in which the advertiser has to pay a search engine for every click on its website link. Selecting the correct demography with the attractive landing page will yield you a better result. With Google Adwords, a business can reach its target audience and get traffic on the business website in a short time. The huge turn out of traffic on the website can boost the organic rank of the business website, thus leading to more organic traffic and conversions.

Create user-targeted content
Apart from creating content for the search engine bots and crawlers, if you want to generate more leads, then one should create user-targeted content that will keep the users on the website and not bounce back.
Creating user-targeted content helps to increase your lead conversion, resulting in more sales for your business. Having great content on the website naturally invites readers to call the business for more enquiries and sales.

Leigia is a top digital marketing company for lead generation

Here at Leigia Solutions, a digital marketing agency in Goa, we have an excellent team of Search Engine Optimizer and Social media marketing experts who are dedicated on to Digital Marketing projects for clients from all sectors. With the help of Social Media Marketing like facebook marketing, Twitter marketing, we aim to help brands to market their product, services and generate quality leads from all Social media channels like Facebook, Twitter, Instagram.
We would be happy to get you onboard with us so that you avail the best Digital Marketing Services in Goa. Till date, we have handled several projects and have always excelled at the customer’s expectation and provide them with the best services.