10 Ways How Digital Marketing Can Help Your Business Grow In Pandemic
During this pandemic People around the world are following stay at home and curfews unless really necessary. Which has increasingly led people to browse the web for entertainment. Social media channels have become the best medium for people to stay in touch with loved ones and connect with people outside their homes.
Why Digital Marketing Over Traditional Marketing
Compared to traditional marketing methods which includes billboards, Printed media, events, Mail, digital marketing channels are more interactive. It generates instant feedback as likes, views, clicks, retweets, comments, conversions, or other actions. With traditional forms of marketing, messages it’s difficult to narrow the target. Digital marketing allows you to choose your target audience and display custom messages which produces better marketing results for the business.
Let’s look at the 10 Ways How Digital Marketing Can Help Your Business
- Create Online Presence
Meanwhile, because people are following safety norms as curfew, people are spending way more time online than ever before. Internet usage has increased due to pandemic as we’ve been visiting websites, video chatting, streaming, video gaming, and connecting on social media. Imagine your customers can’t find you as they scroll through only because you don’t have a digital presence.
- Marketing Strategy
A digital marketing agency can help your business implement a guiding strategy that will create cohesiveness across all aspects of your marketing. Best of all, a marketing agency will have a full team to help you implement that strategy and bring ideas to reality.
- Brand Identity
Your brand identity includes several key components including creative development, brand standards and guidelines, brand differentiators, a brand personality and tone, copywriting, graphic design, logo development, and competitive analysis.
- Social Media Paid Promotions
The easiest and strongest way to get visibility for your businesses is to run paid promotions which can be in the form of Facebook Ads, Instagram Ads, LinkedIn ads, and many more. Likewise, instagram is trending with more and more new users and better reach.
- Pay Per Click
To get reliable sales and inquiries PPC is the ideal platform. If you are not following PPC strategy, your business may be losing out at least 10-15% of people that click on sponsored Ads. Hiring a digital marketer to do this task is advisable for better results.
If your website doesn’t appear in the top 10 results then you are not going to be getting the traffic that you need to get sales. Search Engine Optimization is the content based marketing which drives organic traffic and sales. It is the longest but the unpaid way or you can say the most cost effective online marketing strategy that helps your business skyrocket.
- Create and Share Video Content
Presently video acts as the main medium if you want to convey your brand’s message. People spend more than 6 hours a day viewing video content online which shapes their buying decisions.
- Extra Focus on Mobile Social Media Marketing
As more and more people use mobile phones the mobile is the basic source of communication and has become the ideal source for advertising too. People conctantly keep checking and receiving various information.
- Content Generation
To make your brand stand out, you need to create relevant content related to your brand or campaigns to give your customers or audiences an information that they are looking for. The content can be blogs, videos, testimonials, interviews, website content, visuals, pictures, etc.
- Measure Your Actions and Success
Digital marketing helps you measure and analyze ways to improve. Which devices are getting you more traffic? Which should be your targeting area? For example, Google Analytics and Search Console can tell you how people find your store and what they do upon arriving.