Can Instagram help me to grow my business?
This question might have lurked into your mind when you see brands promoting themselves on this fastest growing social media platform in recent times.
Though there are other platforms like Facebook and Twitter that are traditionally considered by brands to advertise to a mass audience who uses social media regularly. Instagram is more preferred by new, younger market but slowly we understand that it is getting popular among other age groups as well.
According to a study, there are 1 billion monthly active Instagram users who share, post & follow brands.
Imagine capturing the attention of such a mass audience towards your brand. It’s not that easy but it not impossible. With the right marketing strategies, one can get his brand in front of his targeted and interested Instagram audience.
If you are new to Instagram, then let us introduce you to this ever-growing social platform that focuses on “Bringing you closer to the people and things you love“

what is Instagram

Instagram is a free photo and video sharing app that was launched on 6 October 2010 by Kevin Systrom, Mike Krieger. Originally it was launched on Apple iOS and later was made available on android and windows phone.
Instagram allows people to upload photos or videos and share them with their friends who are termed as Instagram followers or with a selected group of friends. Also, they can view, comment and like the Instagram posts shared by their friends which appear as Instagram feeds.

To do all of this one needs to have an Instagram account, though the desktop version allows you to have a sneak peek of the interface, it soon asks for a login.

So, how to create an Instagram account for yourself?

There are two ways to do that; you can create an Instagram account from the app and you can also create an Instagram account from a computer.

To create an Instagram account from the app:

Head onto Google Playstore (for Android phones) or App store (for iPhones) and download the Instagram app.
Once installed, Sign Up With Email or Phone Number (Android) or Create New Account (iPhone). The app will ask you to register with an email address or phone number. The other way is to sign up with your Facebook account (as Instagram is now owned by Facebook). Follow the instruction to create a username and password, profile picture and get started.

To create an Instagram account from a computer, you need to go to instagram.com and follow the same instructions as above.

The above steps allow you to create a personal Instagram account. For creating an Instagram Business Profile for your brand

• Go to your profile settings option.
• From the list select, account.
• Next, tap on the switch to a professional account.
• Follow the easy instruction and you are done.

While creating the Instagram business profile you need to connect it with a Facebook page. If you don’t have one, then the Instagram app will create one for you.

Now that your business profile is all set and you can start promoting your brands through creative videos and hi-def images.
Over the decade, Instagram has proved itself to be the best social and mobile platform for brands to reach out to audiences willing to engage. And if you look at some of the stats, there’s more reason for you to build your brand on Instagram.

How to do that?
Let’s look at some of the growth-hacking strategies to build your business with Instagram.

1) Create a winning profile

An engaging profile wins the first game of capturing audience attention. Put your logo as your profile picture for people to recognise your brand. The bio section allows you to highlight your brand USP and other important matter like an event launch date, new product arrival. One can place a link to drive the audience to buy or maybe to download apps.
Don’t just restrict to placing website link whereas you can be creative in driving conversion through your Instagram business profile.

2) Creative Instagram posts

The mantra is ” Create content your customers love. “
Creative images or videos will surely attract the audience and push them to follow your profile. According to the study, your posting frequency affects follower growth and engagement rate. What they concluded is the more consistently you post about your brand or related subject to your branding, the more likes and followers you are bound to get.
Instagram’s algorithm will notice the frequency of your posting and the number of likes and shares it gets. Depending on the popularity it will then place your post on the top of follower’s Instagram feeds.

3) Instagram stories feature

Instagram Stories is a great space to showcase behind the scene work or latest update in a slideshow format, live for 24 hours. You can later save these stories as highlights for your followers to view them. Instagram stories help you to post different content types. These can include a nice hi-def photo, a short video about your product or work environment, Boomerang (GIF-like image) effects, video filmed backwards (Rewind) to attract followers and live video to engage with followers real-time.

4) Instagram’s IGTV feature

IGTV is an awesome feature to showcase fun, engaging video content which runs for a longer time than your stories. IGTV helps to increase visibility and discoverability of the brand as its one-minute previews on the followers’ feed will attract users and create curiosity to know more. What content you post is important here as that will decide if users are going to follower your brand which will ultimately help your business to grow in the long run.

5) Don’t forget those ‘ #Hashtags’

What is a Hashtag?
Hashtags are a powerful way to reach to people organically. These little labels on social media sites make it easier for the brands to reach to their audience who are interested and will like the content on the posts published. Also, a quick way to get like-minded followers and those who will engage with the brand. Hashtags are created by including the symbol “#” followed by the relevant words without space. So in short, Hashtags are a great way for brands to reach to their target audience and likewise makes it easier for the Instagram audience to find your information.

6) Tag your followers, other tie-up brands

Instagram helps you to tag your customers and other brands in your posts and stories. If a customer has tagged your profile on his/her posts after using your product or service, you can do the same by sharing their posts and tagging them so boost your reach. This is will also engage new followers and motivate them to try our your brand products.

So, here are some of the strategies that you can use to build your brand audience and ultimately grow your brand on Instagram. Instagram can work very well and effectively to get your brand in front of your audience. But you need to spend time and efforts to make it happen for you.
Learning to market on Instagram and implementing these strategies on your own is, of course, a good way to save cost. But what about focusing on your business and catering to client’s or customers. You can’t afford to fall short there. No matter how well you do the Instagram profile, it won’t be that effective.
That is where you need to tie up with professional digital marketing company who will work on all the aspect of creating a winning and engaging brand profile on Instagram.
You need a dedicated digital marketing team to get the results Instagram is capable of giving you in the form of reach and conversions.
Experts in Instagram marketing will help your brand to increase awareness, engage and expand your audience with beautiful content and earn conversions.
A digital marketing agency knows that Instagram marketing is a crucial part of social media marketing strategy and will put their best creative minds on it.

How leigia, a digital marketing agency in Goa can help you with Instagram marketing.

Located in a beautiful state of Goa, Leigia houses team of digital marketing experts with years of experience in managing Instagram business profiles, Ad campaigns and branded accounts for a variety of industries and businesses. Everything from unique strategy creation to brand campaign analysis, we can help you achieve your business objective of choice, whether it is to raise brand awareness, increase brand credibility, or earn conversions.
Our team of digital marketers in Goa monitor real-time improvements of your Instagram profile and analyze results for crafting future strategies.
Interested in getting your brand in front of the right audience that will generate you huge ROI, get in touch!