What is Search Advertising?
Search advertising(also known as sponsored ads, search marketing, search engine marketing, pay-per-click marketing, and cost-per-click marketing) is a strategy of placing online search ads targeted to match specific search terms which are also known as the keywords entered as search engine queries by a potential buyer.
Consumers often use a search engine to search for the relevant products and services before making any purchasing decision. Showcasing the companies products/services and its features is a necessary exposure for any business growth. The search engine offers this opportunity to the advertisers to present their offerings to the consumers in the form of featured advertisements on the search engine pages like Google SERPs.