The Verda Group
The Verda Group of Hotels, is an award winning hospitality group of India. They serve hotels and resorts across Goa and Karnataka. Their prized possession being a 4 star boutique property located at a prime location in the coastal belt of south Goa.
The hotelier’s only online presence was a brand website. The static website was a non performing entity with almost negligible traffic, no proper analytics and features necessary to drive online conversions.
What We Did
Our Goals was to create a visually engaging hotel meta website to showcase its 4 star hotels, resorts & villa’s and boost the direct booking on the hotel website. We managed to achieve the following
- Developed a multi website environment for better managing and adding properties in near future.
- Planted a booking engine and structured it to facilitate bookings by selecting the desired property or location.
- Increase in website visitors using ethical SEO practices
- Increased brand visibility through successful social media campaigns
- Lead generation and confirmed online bookings on the website through search engine paid marketing by bidding in for high potential keywords.