Lobo Car Rentals

Car rental marketing case study by Leading Digital Marketing Agency in Goa

One of the best self-driven car rentals company in Goa, offering bikes and cars including luxury vehicles on hire. They offer a wide range of Hatchbacks, Sedans, SUV’s, MUV’s; luxury brands include the Harley,BMW,Audi.

Client Needs

Being a startup, the client was looking out to establish itself in the market of car and bike rentals agency. Goa being a tourist destination, the client wanted to focus on capturing the domestic tourists at large. Due to the technical limitation, the client was not aware of the importance of branding and online marketing. The client was keen to explore the world of digital marketing and what it can do to his business in terms of growth and revenue.

What We Did

Lobo car and bike rentals partnered with Leigia to meet his business needs. We worked on entire online branding solutions from Logo designing to a brand new responsive CMS website. SEO, SMO, SEM was aggressively focused on to drive leads during the very first month of brand launch.

Key online branding solutions:

  • CMS Website design featuring bikes and cars for rent along with CTA features including whatsapp integration for easy chatting.
  • SEO and keyword rich content for ranking organically on Google and bing.
  • Created social media buzz on Facebook, Instagram and Twitter.
  • Pay-per-click ads to capture audience searching for the services offered by the client.
  • Re-targeting and re-marketing ads on facebook and google display network.