Hotel Willow Banks
A 4 Star property located on Mall Road, Shimla. It offers spacious luxury rooms elegantly designed with a private balcony that overlooks the majestic hills of Shimla! With the two in-house eateries rated as top best restaurants in Shimla on Tripadvisor – Café Simla Times and Eighteen71 Cookhouse & Bar – the hotel offers the best eating experience in Shimla. The hotel also features a spa and salon, sports bar, gym.
Hotelier wanted to position itself as an ideal destination for a holiday stay in Shimla. Client wanted to primarily increase brand visibility, showcase its 4 star facilities and boost the direct booking on the hotel website through the Major Social media channels like Twitter, Facebook, Instagram and more..
What We Did
For Hotel Willow Banks, Leigia first established an online digital presence by recreating a Hotel Website that fuelled the quantum of online bookings and inquiries. We also changed our marketing stance during the off-season by driving a alot of inquiries for weddings and MICE.
- Website redesign with CTA and an online booking engine
- Planed exclusive offer campaigns for website visitors, thus diverting booking from OTA’s to hotel website.
- Organic reach building through Search Engine & potential keyword optimization
- Emphasized on content creation ( videos, GIF, Images) for marketing primarily on social media.
- Re-targeting & Re-marketing prospects with google ads.
- Paid activities on Search Engine & Social Media to drive weddings and MICE inquiries during off-season.