Out of the box marketing tips that will kick start your startup business
As a startup business, one needs to spend a lot of commercials when it comes to promoting the brand in the market. Digital marketing is the need of the hour if small businesses want to make an impact in the market with their products and services.
Today, everybody and their neighbours are online doing shopping, paying bills, availing business services to meet their needs.
According to a study, the global number of digital buyers is expected to cross 2.14 billion by 2021.
Can you imagine the audience that a business can target and get conversions with digital marketing?
There are already established brands who have been there for years and have created a strong foothold on the customer.
To surpass the big competitive brands, a start business needs a different approach which will help them reach out to the audience who have been influenced by the big companies and pull them towards them; that too in a cost-effective way.
How to do that?
Here are some tried and tested out of the box digital marketing tips to kickstart your startup business
Analyse Your Competitors
First thing first. If you want to grow big and beyond your competitors then you need to first analyse what your competitor is doing to market the same type of products or services that you are selling too.
In this case, you need to offer more than what your competitors are offering but do it smartly. Google search your competitors and study how are they positioning their brand in the market.
Identify your target audience
Using marketing techniques to promote a brand is useless without knowing about the target audience. Customers are crucial to the success of any business no matter what unique product you are selling. How to find your target audience?
The first step you can take is to know your target audience’s basic demographics such as their gender, age, and location. Once you know about the background, analyse their online behaviour & personality, the products they buy, and then try to relate it to your marketing objectives and strategies.
Being consistent in marketing and branding your business is the key.
Today’s customers have a very short attention span. With so much content being generated every single minute, startups and small business find it difficult to hold customer’s attention for more time.
Marketing your business consistently through digital marketing channels and tools will help a business to reach out to the consumers any number of times to imprint the brand message into their potential customers’ mind and instils confidence & credibility for your customers.
Initiate a referral program
Apart from the benefits that digital marketing can bestow on the brand, word-of-mouth advertising still comes under the most powerful forms of advertisements. Yes, customers will believe the experiences of others concerning brand products or services.
People make a purchase based on trust & credibility. Getting a referral from satisfied customers will help you create more opportunities to convert the untouched segment of your target audience.
To do this, first, you need to deliver top-quality products to buyers. In addition to this, maintaining strong and transparent communication with consumers is important. Once the services are delivered, ask for their feedback. This will give you insights into their behaviour & personality which you can use for the future.
Collaborate with influencers
Influencers are those people to whom your target audience follow and listen to regularly. By collaborating with influencers, you can boost your business sales. Influencers can be either be YouTube personality or bloggers in your domain. Send a mail, offer some products for free, ask them to review. A single mention of your brand on their Instagram profile or YouTube channel will sky-rocket your business sales.
Invest in online ads
Another effective way to increase your brand visibility online and generate qualified traffic for your site is by creating ads on major online platforms. Through ads, brands can target an audience based on interest and demography.
To benefit from online ads, its advisable to consult with a digital marketing agency who has a team of online paid advertisement experts experienced in running paid ads.
How a digital marketing company can help you kick start your startup business
Establishing your online presence is not an easy feat especially when you are new to this type of marketing. Even if you manage to learn it from a source and implement for your business, it can turn out to be inefficient as you have to focus in managing your business on the floor and also engage one to one with your customer.
Hiring a digital marketing company can help startup business to gain digital marketing traction cost-effectively.
A digital marketing agency offers all the services under one roof that a startup would require to kickstart their online business journey.
Search Engine Optimisation(SEO) is nothing but the process of increasing the visibility of the website on various search engines to drive quality and quantity traffic towards your business which can later be converted into the potential users.
Search engine optimization is the organic way of getting your business website on the first page of the google without paying to search engine. Though it takes some time to appear on the first page, it is worth waiting to get the desired position on the SERP(Search engine result pages). It helps your business in increasing the credibility of your website by making your website rank for the most searched and relevant keywords.
Being a startup company, there are many challenges faced regarding SEO. But to overcome this, you can always hire the best SEO company in Goa to help you face all challenges.
Social Media have become a powerful marketing tool in these days. Not only for connecting with your loved and dear ones, but people also search for the businesses and go through their online profile, reviews and feedbacks before connecting or making any purchasing decision.
Social Media Marketing has become a very important marketing strategy for startups to reach out to the audience and make them aware of your brand, products, services, and business.
Social Media Marketing helps your business to get more exposures and traffic to your website, develops loyal customers, improves search ranking, generates more leads and increase overall sales.
Pay-Per-Click Marketing (Google AdWords)
Want a quicker, faster and quality result for your website? Then as a startup company, you must opt for a Pay per click marketing. Pay per click is a way of using a search engine to advertise your business and reach out to the potential users. It is a paid advertising in which advertiser has to pay a search engine for every click on its website link. Selecting the correct demography with the attractive landing page will yield you a better result. No startup should ignore pay-per-click marketing.
Content marketing is yet another way to boost your startup company. Though content marketing does not directly aid in increasing the number of users or promoting your brand, it helps in building the customer interest in your website by serving creative, valuable, relevant, and consistent content. This ultimately drives profitable customer action, builds trust and increases conversion rates.
In general content, marketing helps in building a lasting relationship with your customers, build credibility and authority, increase visibility, boost brand awareness and brand recognization.
Email Marketing is considered as one of the most important and cost-effective ways of marketing your startup. Email marketing is nothing but the way of sending commercial messages regarding offers, promotions, new arrivals, etc. to a group of people.
According to research and study, sources have claimed that email marketing has a higher ROI which is approximately 40x.
If email marketing is not a part of your Digital Marketing Campaign, then you are missing on various opportunities and in turn customers. Many startup businesses don’t pay attention to implementing email marketing. But email marketing is one of the few marketing techniques which you can initiate even before your actual product or company.
Influencer marketing is a highly effective marketing tool for startups to grow their brands and website visibility.
Influencer marketing is a type of Digital Marketing technique involving endorsements from the influencers, audience, and visitors who know your startup and product/service very well.
Influencer marketing is less expensive and easy to implement than other promotional strategies. Word-of-mouth aspect of influencer marketing builds trust for your brand. Publicity of your business through authentic influencers will help customers to engage in your brand.
Leigia Solution is one professional Digital Marketing company in Goa providing Digital marketing services which combines imagination and cutting-edge techniques to expand the market reach of the business.
Our Digital Marketing services in Goa include Search Engine Marketing(SEM), Social Media Marketing(SMM), branding, reputation management, and Search Engine Optimisation(SEO) to help startups and businesses who are looking to promote their brand, products and get more leads to their business. We offer result oriented digital marketing services by focussing on capturing the right segment in the online market for your brand.