What is Online Marketing? How it will effectively help your business to grow?
Whether you are in the manufacturing of a product or offering services, every business requires to be promoted on various platforms for business growth. Online marketing, Promotion or advertising as we call it involves communication with the end-users to provide them with the complete required information about your products & services and convince them to buy it.
Just having a great product or comprehensive services is not enough, people need to know about it. And the only way people are going to know about your offering if you market them properly via Online marketing channels.
Television, Radio, Fliers, Printed advertisements are some of the traditional methods of business promotions. Though they are still in practice with a great number of users, are they reaching the right audience?
To promote your business to the right and niche audience, you need the aid of online marketing which will not only advertise your business to the right audience but also help you to explore the market.
What is online marketing?
Online marketing or Digital marketing is the process of promoting your business through various online mediums like search engines, social media channels, emails, etc. to reach out to the maximum potential audience and generate better leads.
In today’s time, the Internet is one of the most powerful and fastest media to promote your business as billions of people have access to it and they can be a potential audience who would be interested in your business products and services.
Here are some facts which proves that Internet marketing is the new way to promote brands & businesses.
As per the research, around 4.43 million active Internet users and 4.49 million active social media users are recorded as of April 2019.
It is estimated by the researchers that by 2021 e-commerce share of total global retail sales are would be 17.5%.
The right key to your business success is choosing the correct online marketing methods and implementing unique strategies to promote your business to a wider audience.
Some of the Internet marketing methods are listed below which will help you to advertise your business successfully.
SEO ( Search Engine Optimisation )
Search engines drive most of the traffic on the Internet. And if your business is not visible on the search engine results, then its a question of worry. Search Engine Optimisation(SEO) is vital in the process of growing your business digitally and promoting your brand.
SEO is nothing but the process of helping potential customers to find your business on the search engines. If SEO is done right, then your website is likely to get a good position on the first page of the search engine.
SEO is an ongoing process and there is no time to rest even if you are running successfully in the online market. Everything is constantly changing right from the customer’s behavior to the search algorithms, it requires a continuous effort to retain the position.
SEO is the most important aspect of the Digital Marketing strategy to target audience and convert them into potential users.
Google Ads(Pay per click advertisements)
If you want to rank your website on the search pages quickly and want to let customers find out about your brand instantly then Google Adwords can be the best option for you. An advertising service by Google for businesses, where one can display ads on Google and its advertising network.
It is a paid service by Google where you will have to pay for every click of the user on your Ad. Google ads are sure to help you to drive good and relevant traffic on your website.
Social Media Marketing
Social media users are growing day by day. According to researchers, around 2.62 billion social media users were recorded in the year 2018.
Social Media makes a strong platform for businesses to promote their product and services.
There are 2 ways to promote your business through Social Media
You can just create a simple post specifying the product features or services, contact details of your business on the creative and then float across various social channels.
Other way is to pay social channels and target the wider and niche audience by running a paid campaign. This will also drive more result and immediate leads to your business.
Email marketing is one of the most effective yet simple digital marketing methods to promote your business. A study has shown that 66% of the customers have purchased the product depending on the email messages.
Email marketing helps you to stay connected with the customers by sending them offers, personalised messages, and greeting.
Creative content can develop your business image and help you attain new heights by promoting your business to audience looking for content. Content marketing is a major pillar of digital marketing activities. Customers learn about your business through the content that you put out in front of them. A unique and creative content makes the greater source for advertising your business globally.
Well designed website
A website is the primary need of any business before stepping into the online market. Your website makes a great marketing tool and a digital forefront throughout your advertising process.
Get a professionally designed website for your business to create an impactful impression on the audience which will in turn help to advertise your business.
Things to consider while designing a website
1. Drive the attention of people with visual content. Include infographics, photos, videos on your website.
2. Easy navigation.
3. Better website speed.
Use of mobile is not new at this point. Advancement in the technology has given flexibility to the users to do whatever they want like buy, sell and surf irrespective of time and place. To target mobile users, its advisable to go for a mobile-friendly website which will fit any dimension and help your business grow among the mobile-savvy audience.
Unlike traditional marketing, Internet marketing methods help you to track the number of users and do a comparative study before taking any future decisions. Analytics provide you with the complete data about the new users, returning users, demography, active users and many more. This information helps businesses to target the correct audience as per the trend and get more potential customers.
There are various methods which you can use to promote your business. Online Marketing is a combination of all the methods as a whole. Though seems simple it requires a core knowledge about the working of the strategy and good working experience in this field. It is always better to hire creative online marketing to choose a correct mix of methods and strategy that will best suit your business to achieve your goal.
Leigia Solutions is a leading Online marketing company in Goa offering complete solutions for the businesses who desire to promote their products and services digitally.
Are you in search of one? Then connect with us and we will help you promote your business globally.