Want to get your website on the first page of the Google ranking? And don’t know how to get it? 
Well, then this blog is for you

Why is it important to rank your website to the top of Google search?

Google is a well known and powerful search engine used by millions of users. We always get an answer as “Just Google it” for any question asked. It is also considered as the trusted source of information by many these days.
Google has its own algorithm and automated programs called spiders or crawlers, which crawls through the web pages for relevant and accurate information for specific queries. The relevancy depends on the content, images, videos, and other related aspects which best suit the requested search.
With the advancement in technology, Google has become a trusted partner of many users for information. With such power and value, getting your small business on the first page of Google will add to your business credibility and relevancy.

How ranking on the first page of Google will help your business to grow?

This is the most frequently asked question by many business owners worldwide. As we know, Google is a powerful search engine used by millions of users to derive any information. Getting your business in the top page of Google searches will not only generate more leads but will also help your business to grow, create brand awareness and increase overall ROI.
Let’s have a look at some more key benefits of getting ranked on the first page of Google.

Improve your Business Visibility

Getting ranked on the first page will improve your website visibility. Consider the example of having a shop on the main road of the city to the one in the remote quiet street. The shop on the main road of the city will get more customers than the one on the remote quiet street. Similar is the case with the Google ranking if your business website gets found on the first page of the Google Search engine result pages(SERP), it will increase your visibility and brand awareness as many customers will attempt to visit your website.

Generate more Leads

If you are having the right and relevant information about what the customers are searching for, then there is a great opportunity and chances of getting a lead for your business. And getting ranked on the first page of Google will be the additional benefits for your business. Getting your business on the first page of Google for the queries where your potential customers are performing will help you to convert them into leads and permanent clients of your business.

Earn customers trust

Google algorithm can identify spammy and suspicious content. If you are ranking in the first 10 ranks on Google SERPs, then it will automatically increase your website credibility and relevance. This will help you to earn the trust of the customers thereby developing a strong customer loyalty towards your business and brand. This will, in turn, help you in marketing your business, as the customers will act as an influence marketer for your business and brand.

Build Your Audience

As mentioned about getting on the first page of the google will help you in getting more leads and earn trust, it will also assist you in building your audience. Informative content will drive the attention of the users and help you to retain them on your website for a longer time.

How can you get your website on the first page of Google?

To get on the first page of Google, there are 2 defined ways
Organic searches (SEO)
Paid Marketing (Pay Per Click/PPC Marketing)

Organic search ( Search Engine Optimisation )

Organic searches are the main listing shown below the paid ads or local map section on search engine results pages. These results are achieved with the continuous process of optimising the website for many factors that Google uses while ranking. This practice of getting a website into organic searches is popularly known as the search engine optimization (SEO).

Listed are some important SEO factors that influence your Google ranking.

Quality Website Content
Your website content must be unique, creative, and useful for the end-users. The longer the content better the result, as long as the quality of the content is maintained.

Easy to navigate website with amazing UX
User experience is the prime factor one must keep in mind while designing the website. Engaging UI and the easy to navigate the website is always preferred by the clients as compared to the one with the difficult navigation and complicated UI.

Mobile-friendly website
In this technical and fast-moving world, the majority of the audience is using mobile devices to browse and hunt for the required information. It is equally important to optimize your website that will best suit the devices of any dimension.

Keywords in Page Content
This is a very important aspect to be considered while crafting your content. It is the keyword which you are targeting for which your website will appear. Draft a content keeping humans in mind, simple and readable. Avoid Keyword stuffing, this practice is considered as the unethical way and will result in hurting your website by getting penalized.

Website Page Speed
Your website speed is yet another factor in deciding the ranking your business website on the first page of Google. Nobody likes to wait for a minute for the website to load. Slow page speed creates a negative impression of your business and affects your ranking on Google.

Simple URL Structure
Keep your website URL simple and relevant to your brand name. It is observed that shorter URLs tend to rank higher on the search engine result pages than the longer ones.

Paid Marketing(Pay Per Click(PPC) Marketing)

This is another way of getting your website ranked on the top of the search engine result pages. It is considered as the quickest and easiest way to get on-page of the Google ranking for a particular keyword by paying Google. Google paid ads are the one which is shown on top of the SERP above the organic result. The amount you spent on Google Adwords depends on various factors. It is not necessary that the highest payer will get the highest ranking. Google runs the algorithm and checks for the bid amount, total budget, ad relevancy, and other necessary factors. You may appear or may not, for this reason, you pay only once your website link is clicks and lands on your website. As you pay once your website link has clicked this method of advertising is also known as the Pay-per-click or PPC advertising.

Getting your business on the first page of Google is vital even for small businesses. It is a continuous process and takes work and time to achieve the desired goal. But it is one of the most important marketing activities you can initiate for your business. With Digital Marketing strategies, you can give your website visibility that it deserves.

Is your business website ranking on the first page of Google?

No, then you need a good, creative Digital Marketing partners to design a proper strategy and follow proper tactics to get your business rank higher on Google. Though it looks simple and easy, it requires complete knowledge of the digital marketing concepts and experience in this field. Leigia Solutions is a  trusted website designing and digital marketing company in Goa offering complete IT solutions for businesses from all sectors. Right from Website designing, development to digital marketing and social media marketing, we help your business to excel in all fields. We help you to transform your ideas into reality and achieve your business goals. If you struggling to create your strong online presence, then we are here to help you out with promoting your businesses through all online medium and get your business more visibility and leads.

Call us at 7720077627 to know more about us and give your business the gift of digital marketing.