Hotel Digital Marketing 2020-Build Online presence to attract guest
Today’s new-age travellers look on the internet for hotels and other accommodations before booking their stay in that location.
If you don’t have an online presence for your hotel you are going to lose on the internet-savvy travellers to your competitors who have built theirs.If you haven’t started your online marketing journey yet, it’s never too late.
Let us tap into how to build an online presence to attract guests in 2020
Responsive Hotel Website
A hotel website is a must for every hotelier if they want to maximise their business.
Because it is base on which the entire digital marketing stands.
Your hotel website is more than just a business card. It is the online proof of your existence in the hospitality market.
Leisure travellers, as well as business travellers, search for the hotels now and then for a vacation trip or business trip. Your hotel website should provide a good amount of information that will convince the searchers to book a stay at your hotel.
But first, let’s look at…
What is a Responsive hotel website?
Responsive hotel websites respond or adapt itself based on the device used to view the site. With responsive design, you will be able to provide the best experience to the users and put your site ahead of the competition and drive traffic.
Worried about how to get a hotel website?
You can always get connected to a professional website designing company and get yourself a responsive hotel website that is going to open the doors of success for you.
Once your website is ready the next step is starting with the online marketing.
Search Engine Optimisation
You might have heard about people talking about Google ranking.
Google is a major search engine used all over the world and there are billions of sites that are registered with Google.
How Google prioritise these websites?
SEO or Search Engine Optimisation. Google runs a specific algorithm known as a Ranking algorithm that checks if the site is optimised for users.
What it means is that
The website should be apt with its content and other technicalities to be shown to a user when he or she looks up for the same content on Google.
Search Engine Optimisation (SEO) is comprised of:
- Responsive bug-free website.
- Relevant spam-free user-centric content.
For the hotel industry, SEO plays a major role. According to a study, In 2018, 31% of accommodation searches started on search engines.
So now you know how SEO can help you in boosting your online presence and getting a direct booking on your hotel website.
Social Media Marketing
Social media plays an important role in a traveller’s online hotel booking journey. The conversion rate of the customers is 129% higher when they check a hotel’s profile on social media.
Social Media Marketing for a hotel includes:
- Managing and optimizing profile on each Social Media channels like Facebook, Instagram & Twitter.
- Creating and publishing compelling content regularly on social media platforms.
- Engaging with your social media followers and managing your hotel’s reputation on these channels.
If you are a hotelier looking to promote your business on social media and get more customers then approaching a social media marketing agency would be wise.
Pay-per-click advertising, commonly referred to as PPC, is an effective way to generate more bookings on your website. This hotel advertising strategy needs to be well considered and effectively implemented to increase your site visitors and conversion rates.
why paid advertising or PPC should be used by hotels
PPC is an easy and cost-effective way to increase your site traffic and conversions. While your SEO strategy will help improve your rankings on the search result page, your PPC campaign will improve your visibility and boost traffic among your most motivated market segments.
How to do it?
Hiring a paid advertising agency is the best decision instead of handling it on your own. The reason being, for ppc to result successful, one has to be careful with the technicalities of running a paid campaign.