Growing your brand awareness requires both strategy and creativity. Especially in todays tech-savvy world, where 70% people are online, mostly on social media, business cannot rely on newspaper ads or flyer alone for their brand awareness.
More than 50% of small businesses have opted social media marketing by hiring a social media marketing company to promote and advertise their business to people. Why?
Social media marketing makes it easy to spread the word about brand products and service. More than 50% of the world’s population is on social media. Social media benefits brands, big and small, to reach to their audience is the most cost-effective and efficient.

Here are some more benefits of social media marketing for business in 2021.

By building business profiles on social media channels like Facebook, Twitter, Instagram, one can attract followers and direct them to their business website. Using relevant content and directing to relevant URL, you can boost the traffic of a particular page and get conversions.
Whether it’s the Twitter bio, Facebook’s About section or Instagram bio sections, these shows social media audience information about your business and place a link to your website.
Social media is also a great place to share your blog and by sharing and organically promoting it, one can get a heavy traffic landing on that particular blog.
Sharing some visual content can also attract the audience into clicking the link back to your website.

• Build brand awareness
  Today half of the world’s population are on social media sharing news and other information and businesses using these to reach new potential customers.
  Around 60 per cent of Instagram users say they discover new products on the platform. Brands can use platforms such as Instagram to run campaigns that will build their brand awareness
  
• Increase website traffic
  Social media can be a key way to drive traffic to your website. Using relevant content and directing to relevant URL, you can boost the traffic of a particular page and get conversions.
  
• Easy to engage with customers
  Social media platforms allow brands to interact directly with customers and fans, and vice versa. Social media acts as a two-way communication channel which forms a greater bond of trust and loyalty between customers and brands. Brands need to stay active and post content regularly in order with the audience active with their brand.
  
• Enhances your SEO rankings
  As more and more followers click on the link of the business website, more the website traffic will increase. Google will notice this surge in web traffic coming from popular social media channels like Facebook, Instagram and boost the ranking of the website on the search engines.
  
• Increase sales
  It does not matter what your brand sells or what service your company provides, social media has the power to sell it globally. Social media accounts like Facebook, Instagram and Twitter form a major part of the sales funnel wherein a new visitor will eventually turn to a potential buyer.
  
  So if you want to increase your sales, social media is the key for boosting your sales growth.

4 major Social Media Platforms that most businesses use to market and advertise their brand

• Facebook
  There’s no denying it—Facebook remains one of the biggest social media platforms with 2.23 billion monthly active users in 2018. While Facebook’s advertising industry is continually growing, its ads remain affordable for brands of all sizes, making it an attractive entry point for building your brand.
  
• Twitter
  Twitter is a great platform for sharing snackable content and sparking lively conversations. Customers can easily connect with your brand by tweeting about their experiences. Because of this, Twitter is a convenient place to provide always-on customer service, by replying to customers’ tweets and messages as soon as you can.
  
• Instagram
  Another popular platform and one of the most promising—especially for brands and business owners. Because Instagram is a visual platform, it’s a creative way to build your brand’s personality, promote your products & services, attract interested leads and connect with loyal customers.
  
• LinkedIn
  LinkedIn is all about building vital networking connections, especially for B2B brands. On this platform, it’s not just about who you know, but who your contacts know. Content on LinkedIn usually centers around work—career advice, professional anecdotes, company culture and more.

How social media marketing can grow your business
By building business profiles on social media channels like Facebook, Twitter, Instagram, one can attract followers and direct them to their business website where they can research your products and services.
Whether it’s the Twitter bio, Facebook’s About section or Instagram bio sections, these shows social media audience information about your business and what you do. Which eventually generates interest and landing them to your website or physical store.
Social media is also a great place to share your blog and by sharing and organically promoting it, one can get a heavy traffic landing on that particular blog. Sharing some engaging visual content can also attract the audience into clicking the call button leading to an enquiry.

How a social media marketing company help you to maximise the benefits of social media

– choosing the right social media platform

Each social media platform has its benefits. A business needs to identify which platform will be suitable to promote his product & services.

For eg. Instagram is all about sharing high-quality images to engage followers. A restaurant business can take advantage of this platform to showcase the food recipes, food menus and everything that happens in the restaurant. 

– setting up a target goal

Goal-setting is important in any marketing strategy. Set an achievable goal for a start that will be in budget too. For a start, you can target to reach a certain number of audience and increase the number of followers to your brand.

– unique content creation

We all are aware that Content is the King. Right and relevant content can trigger enormous reach and increase engagement with your brand. Offers which are posted creatively can attract the followers to participate in the social conversations and possibly give conversions.

– Engaging the audience

As we mentioned, content in the form of rich graphics and engaging videos can generate lots of interactions among the audience with your brand. The more the audience engage, the more the likelihood of getting potential leads that would turn into buyers.

– Regular posts n updates

Regularly posting on your social media handle creates a sense of interest among your social media audience as they will eagerly wait for what new creativity is going to be seen on their social media feeds. Also, brands can keep their audience updated about any new product launch or new services that they are offering. Regular post and updates will keep your audience on toes about brands recent story.

– make use of insights and analytics to reach far and wide

All social media platforms have their insights & analytics data that can help businesses to know about their brand profile performance. Facebook, for example, provide data about the reach and engagement of the content that went live on the profile page. Also, one can check the demographic reach as in the age and gender of the audience that has interacted with the page. These insights and analytic tool majorly helps the brand when they want to run some campaigns and get conversions.

How a social media marketing company help you to maximise the benefits of social media

• choosing the right social media platform
  Each social media platform has its benefits. A business needs to identify which platform will be suitable to promote his product & services.
  For eg. Instagram is all about sharing high-quality images to engage followers. A restaurant business can take advantage of this platform to showcase the food recipes, food menus and everything that happens in the restaurant.
• setting up a target goal
  Goal-setting is important in any marketing strategy. Set an achievable goal for a start that will be in budget too. For a start, you can target to reach a certain number of audience and increase the number of followers to your brand.
• unique content creation
  We all are aware that Content is the King. Right and relevant content can trigger enormous reach and increase engagement with your brand. Offers which are posted creatively can attract the followers to participate in the social conversations and possibly give conversions.
• Engaging the audience
  As we mentioned, content in the form of rich graphics and engaging videos can generate lots of interactions among the audience with your brand. The more the audience engage, the more the likelihood of getting potential leads that would turn into buyers.
• Regular posts n updates
  Regularly posting on your social media handle creates a sense of interest among your social media audience as they will eagerly wait for what new creativity is going to be seen on their social media feeds. Also, brands can keep their audience updated about any new product launch or new services that they are offering. Regular post and updates will keep your audience on toes about brands recent story.
• make use of insights and analytics to reach far and wide
  All social media platforms have their insights & analytics data that can help businesses to know about their brand profile performance. Facebook, for example, provide data about the reach and engagement of the content that went live on the profile page. Also, one can check the demographic reach as in the age and gender of the audience that has interacted with the page. These insights and analytic tool majorly helps the brand when they want to run some campaigns and get conversions.

Hiring Creative Social Media Agency in Goa to grow your brand awareness online in 2021

Leigia Solution is a professional social media agency in Goa providing social media marketing services to big and small brand in Goa and rest of world. Being in the Digital marketing domain for years, the team is proficient in offering digital marketing services that combines innovation and creative techniques to expand the market reach of the businesses that partner with us.
Our Digital Marketing services in Goa include Search Engine Marketing(SEM), Social Media Marketing(SMM), branding, reputation management, and Search Engine Optimisation(SEO) to help startups and businesses who are looking to promote their brand, products and get more leads to their business. We offer result oriented digital marketing services by focussing on capturing the right segment in the online market for your brand.