What is Email Marketing?
Email marketing is a segment of digital marketing strategies that make use email to promote products or services to their subscribers and build strong business relationships with potential customers or clients.
According to a study conducted, more than 90% of audience use and check their emails on a daily basis to conducted business communication.
Thus, email marketing can help a business establish a stronger connection with their customers by sending product or offer emailers to suit their needs.
As email marketing allows a brand to target a particular set of customers or even specific individuals, a personalized email campaign can connect to the audience and interest them to buy. This can lead to increased sales and customer loyalty in a long run.