Marketing your company product and services have become easy and effective with the increase in the technology. Just having a physical store in the market is not enough if you are thinking of spreading your business. Heard of businesses going online? If yes, then you should be thinking of creating an online presence along with your physical presence? Feeling confused and not finding the right way of how you do it and reach more audience? Here are some guidelines to create your unique online presence and increase your business sales.

1. Unique website
   The first step in getting an online recognition is a business website. It’s very much common in this internet world to search for the company website before connecting with them for products or services they offer.
   Providing complete information about the company, location, contact details and products & services offers is important to create a good impression in the mind of an audience. Content-rich with details of the company helps the audience to build a trustworthy connection with your business and convert an audience into long-time customers. Website not only helps you to advertise and market your business in your locality but target the audience which is away from your business location.
   With the development of the technology Content Management System (CMS) is the new way to get a good command of the website. CMS website allows businesses to manage website content easily without any technical training. With the CMS websites, it has become easier to edit the website.
2. Attractive UI / UX
   Website with the best graphics and design are remembered by most of the audience. Engaging graphics and design on the company website are also important to create a good impression. Graphics on your website not only make your website attractive and appealing but also serve as an overall branding strategy for your business and products. Web designing encompasses everything from colour themes, buttons, images, banners to graphics. An excellent graphics design boost your website by increasing a professionalism, visual appeal, brand value, and usability. There is often chances of web visitors quickly moving to others website if they feel your website more confusing and complex. To encourage web viewers to stay on your website graphic designing will help to keep easy navigation for your website. It’s equally important to have eye-pleasing colour combination and text font & size. Responsive website designIt’s important for any website to fit the devices of any screen size, platform and orientation to giver better user experience. Website designed must be responsive to laptops, desktops, tablets, and smartphones. With the fast-growing technology, new system and devices with new dimensions are introduced very frequently in the market. To cope up with the market needs and walk ahead then the competitors in the market, responsive website design is a must.
3. Original and shareable content
   The content is what makes your website stand above your competitors in the market and delivers the correct information, creating a positive impression in the mind and hearts of the audience. Giving accurate and reliable information to the clients is necessary to win their trust in your company and also in your brand. Having a website full of a graphic with attractive design alone doesn’t help to promote your website and even brand. Amazing graphics can attract the viewers but the rich content has the capacity to hold them on your website. More creative and informative is the content more will be the time spent by the surfers on your websites.
4. Page Speed
   Page speed refers to how quickly a web page on your website loads when a user clicks on it. The faster it loads, the better the engagement it will get from the user. If the user finds that the page is taking too much time to load, they will click away from your website to find another source for the same information you provide. A lot of factors affects for e.g images, code, web hosting can affect your page speed. So if your site is slow to load on the devices, you’re going to miss out on conversions, and also you will hit your search engine ranking.
5. Web hosting & Domain Name Registeration
   Just having a website is not enough to get recognition around the globe. Developing and designing an attractive website won’t directly bring viewers to your site. The website has to be hosted live to reach out to the audience.
   What is Web Hosting?
   Web hosting is a service that allows organization and individuals to make their website available to the audience over the internet. One cannot direct host the website without domain registration. Now the question may arise in your mind about the domain registration.
   What is Domain name registration?
   Domain name is like your address. A domain name serves the same function as that of the address.  A domain name helps the internet users to access or find your website on the Internet. A domain name makes easy for you to find any computer on the Internet. As addresses are unique for all, domain names are also unique and different for every computer. Computers identify themselves with a unique number called an IP address but remembering so many numbers become difficult for the humans so domain names are used.
6. Digital marketing
   Just now we concluded by saying that web hosting is the last step in creating an online presence with your business websites. But what about marketing?  Without making people aware of your presence, just uploading the website on the Internet won’t help you much. Digital marketing is equally important as developing and designing to get a strong foot in the market. Though the concept of digital marketing is new it’s very much effective in the online world. Let’s start by understanding what is the digital marketing?
   Digital marketing is the advertising through different online channels such as search engines (Google, Bing, etc.), social channels (Facebook, LinkedIn, Twitter, etc.), Emails, SMS, etc.1) SEO
   SEO (Search engine optimization) is the unpaid service provided by the search engines to make your website visible to the audience by ranking higher on the search engine result pages. These unpaid results are normally referred to as organic ads. SEO helps your business website get more traffic thereby increasing your sales and revenue.

   2) SEM
   SEM (Social engine marketing) is the paid service paid provided by the search engine for the customers who wish to have a quick result. This is a technique which helps the customer to rank in the ads section of the web page. The other name used for this method is PPC (Pay per click).

   3) SMM
   SMM (Social media marketing) is a method of marketing your company and brand through social channels. Social media offers both paid and unpaid advertising services to the company. With the people surfing through their social media accounts 24*7 it has become easier to advertise through social channels.

   4) Brand awareness
   The brand serves the same purpose for any business as that of a reputation for any individual. Every individual is always in a try to create a good reputation and self-image in front of the others to get recognized by the others. Same is for any organization and company, brand name, brand logo or any company tagline serves as an image of your company to get recognized by the others.

   Brand awareness is the process of making people aware of your existence in the offline as well as online world. The audience is more comfortable with the products and services of the company with the strong and popular brand name.

   5) Content marketing
   Content marketing is a kind of marketing which uses creative writing to attract an audience towards the business website. As we know providing valuable and reliable information to the audience is important to keep them engage with your brand and company. Optimized and informative content help business website to get popularity and reach out to the maximum targeted audience.

   
   Need of a creative digital marketing company to get you business online
   Now that you are aware about how you can get your business online quickly, knowing the technicality of it might be challenging for you. The wisest step you can take is to hire a creative digital marketing company that can handle all your IT solutions needs under one roof.
   Leigia solution is the leading website development and website designing company in Goa, India which provides full assistance to you and your business from a very initial stage. Either it is a website development or designing in Goa or Digital marketing service, we offer everything with perfection and at affordable rates.

   With the dedicated and expert team, we guarantee to give you the best service in the market.
   Connect with us and see your business grow.