Digital marketing has been always considered to be the best & impactful way to market products and services than traditional marketing.
The digital marketing world is dynamic and changing day by day and so today we will share with you 9 Digital Marketing trends that you can’t ignore in 2020.
These are the same trends that most of the big online companies like Amazon.com are following to reach more & more customers.
And if you want your business to stay competitive in the online market, then you must consider evolving your digital strategies with these changes.
Let’s move on the first Digital Marketing trend for 2020.

1) Power of Artificial Intelligence
AI is the most highlighted topic when it comes to marketing trends in 2020. By now many agencies have invested in AI and machine learning software that manages all aspects of a campaign through statistical learning methods and bid management.
As per studies, Artificial Intelligence will lead to hike global GDP by up to 14% by 2030. That’s what AI holds in future for businesses.
But, you must be thinking as to what AI does and how it helps to build your business
The answer is AI can analyze consumer behaviour and search patterns.
Yes, and it can also use the data from different social media platforms and blog posts to help businesses understand how customers find their products and services.
So if you haven’t thought about it yet, now it’s the right time to start integrating AI to your digital marketing strategies.

2) Target Millenials with Mobile-optimised marketing
Whether you run regular social media ad or any other type of marketing campaigns, one must make sure that it is optimised for mobile phones.
With more than 50% of total web traffic coming through phones, a business needs to target this audience who are always on the phone searching & buying products and services.

3) Get the benefits of chatbots
Having a chatbot on your website has its advantages when it comes to saving cost and money. You don’t have to hire a person to monitor and communicate with a user who lands up on your home page.
Most of the site visitors queries can be sorted real-time with the help of a personal, unbiased & informative software program that also makes users take fast decisions.
According to a survey, Chatbots will power 85% of customer service by 2020.
Looks like 80% of businesses want chatbots by 2020 and if you want to see more customers to stick on your website and convert, then Chatbots can help you with that as customers prefer interacting with chatbots as they are responsive 24/7 and give answers to their questions promptly.

4) Video Marketing
Around 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
Video marketing is one of the most important marketing trend today and likely for the stay trending for the next 5-10 years.
These days live video on Instagram, Facebook is particularly popular with a large number of businesses. Many brands use it for product demos and behind-the-scenes glimpses of manufacturing of products, company events and staff environment, etc.
Using this strategy is a good way to get more followers and ultimately take them to your website.

5) PPC and SEO integration
In 2020, this relationship will be better used to maximise success. By exchanging important keyword data and SEO ranking data, SEO and PPC will integrate to identify position strategy and increase SERP coverage for all clients.
This might be of huge help to businesses who are targeting relevant audiences likely to convert

6) Augmented and Virtual Reality
Some of the brands have already stepped out of the traditional marketing campaign box. Get your campaigns more interactive and worth attending to by bringing in more of AI. Both AR and VR are supposedly the two revolutionizing steps in the world of digital and growth marketing. Large scale MNC’s have already started with growth marketing campaigns involving thereof and are proving to be a big hit!

7) Social Media continues to grow
Social media platforms like Facebook, Instagram and Twitter continue to attract users from around the world and grow their advertising audiences.
The report showed that Facebook had a potential advertising reach of about 1.93 billion users, while Instagram was able to reach 879 million people.
LinkedIn had a possible reach of 653 million users, while Snapchat and Twitter offered audiences as large as 360 million and 260 million, respectively.

8) Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

9) Voice Searches
People are using voice commands more and more to control apps and search for information without lifting a finger.
55% of teenagers are using voice search daily basis, meaning if you are has some catching up to do on the voice front.
Half of survey participants aged between 16 and 34 had used voice searches or commands, while older people were less likely to use voice commands.

Using structured data (also known as schema markup) in your website is a great way to help your website perform in voice search.

Keeping in par with the trend and continuously working on the strategies to build your business online can be time-consuming leaving you no time to attend to your business.
By hiring a Digital Marketing agency, you can rely on them for growing your digital presence and getting you more traffic on your website.