Digital Marketing/SEM/SMM/ SEO

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SMM/SEM/SEO in Goa by Professional Digital Marketing Team

We provide Digital Marketing services like SEM and SEO in Goa to startups and small businesses who are looking to promote their brand or get more leads to their business in Goa and India. We do thorough research of the online market for your brand or business and make sure you are ahead of your competitors.
The procedure of SEO or Search Engine Optimization is important for making your website rank high and on the top of Google listing. Our SEO team in Goa work tirelessly to expand your business using SEO & other Internet Marketing strategy.

Are you worried because your website is not to be seen on Google pages? Don’t worry, we at Leigia Solutions, Leading SEO company in Goa, are here to help you get on to the first page of google.

Here at Leigia Solutions, Digital marketing and advertising agency in Goa, we have an excellent team of Search Engine Optimizer and Webmasters who are dedicated on to Digital Marketing (SEO) projects and Online Marketing in Goa. Also with the help of SMM or Social Media Marketing in Goa, we aim to help brands to market their product and services on Social media channels like Facebook, Twitter, Instagram, which in turn can help them in expanding their horizon in today’s social media craze world.
We would be happy to get you onboard with us so that you avail the best Digital Marketing Services in Goa. Till date, we have handled several SEO projects and have always excelled at the customer’s expectation and provide them with the best services. we are your best choice in Goa for Digital marketing services.


What is Search Engine Optimization (SEO)

Search Engine Optimization or more commonly known as SEO is the process of improving your website’s ranking on search engines. For Example, Company “A” is a Restaurant in Marine Drive Mumbai. When someone searches for “Restaurant Marine Drive” on search engines like Google or Yahoo, a list of related websites come up. If SEO is applied on Company A’s website, chances are, Company A’s website will be on the first page of the search results.

Why is SEO important?

Since Search Engines are like reverse broadcast networks that provide instant answers to questions, it provides ultra-targeted advertising. This means that your websites come up for actual people who are looking for your products and/or services, Search Engines allows you to sell what your customers want, when they want it without letting them feel that they are looking at an advertisement.

What is Search Engine Marketing or SEM?

Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.

SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines.  It includes things such as SEO, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

The Difference Between SEM and SEO

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query “fashion handbags”, the organic search engine results is where SEO technologies can assist your Web site in being more visible.  The paid advertising or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.

SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.

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Online Marketing Trend

  1. Content Marketing Is Big! And Getting Bigger

    It’s growing in popularity by leaps and bounds. And it’s a tool that most, if not all marketing teams can benefit from.Used in tandem with social media, it’s a powerful tool for driving interested traffic to your website.

  2. Investment In Display Ads Will Continue To Grow!

    Investment in online display ads is increasing. There is a new type of advertising that is not only growing by leaps and bounds, it has also proven to be quite effective: Facebook news feed retargeting ads.

  3. Video and Images Will Become More Important

    Written content that includes memorable, compelling images, or content that’s image-based, like infographics and content in the form of video is much more likely to get noticed and consumed than text-only content. Look for this trend to accelerate in 2014.

  4. Content Sharing Will Become More Popular

    People love sharing online content with their social networks.The more your content gets shared, the more likely it is to get ranked in search engines and give you an SEO boost.

  5. Responsive Design Will Become More Critical For Marketing Success

    According to a recent study, Google gives high ranking to those websites that have a Responsive Design.You need to optimize every part of your Website for a mobile user. As a result, the user will tend to stay for more time on your website reading the content and thus there are chances of your product or services being bought by them.

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